A very popular vaping brand in Dhaka, Voltbar’s ‘juice box with a straw’ shape has always been questioned. Why such a weird, inconvenient packaging to pick? The story is interesting.
Voltbar is Malaysia’s top vape choice, and the product was designed to look like the ‘tea straw’ of local Mamak stores, which is basically ‘tong er cha’ served in plastic bags with a side-hole straw similar to old ‘aam dudh’ packets. Referring to daily use.
The best part is how their tagline ‘Taste Our Power’ reinforces the packaging message: Smoke so thick you can literally drink it with a straw!
Goes to show how powerfully you can design a good product, even if inconvenient to carry.