I help you communicate

Powerfully

as a genuine person and as a serious business

My Profile
My Company

SERVICES I OFFER

Storytelling and Experience Design

Content Strategy, Creation & Distribution

Brand Development and Recognition

Strategy, Execution for organizations

Outsourced Marketing Army

Marketing Formulation & Execution

Fractional CMO

Business Development Strategy, & Consultancy

About Myself

Throughout my service experiences Bangladesh, I’ve dedicated myself to enhance the reputations of numerous companies. My approach involves a blend of strategic campaign development and refined content strategies. My goal is to deliver impact. If you’re seeking to elevate your brand’s presence and cultivate a lasting impression in the market, I’m here to lend my expertise. Let’s collaborate and embark on a journey towards achieving your business objectives with finesse.

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Capabilities At Hand

Storytelling and Content

Narratives conveying ideas or messages through various media for audience engagement.

Branding Strategy

Developing plans to create a distinctive identity for a business/product.

Marketing Strategy

A plan to promote products or services, targeting specific audiences effectively.

Design and Animation

Creative process of crafting visuals with motion for storytelling.

Books and Publications

Crafting written content and designing layouts for sharing information creatively.

Web and App

Designing and developing platforms for digital interaction, communication, and accessing services seamlessly.

Employee-Based Software

Developing applications designed to streamline tasks, communication, and management within organizations.

Photography and Documentary

capturing moments and narratives, preserving history, and expressing perspectives visually.

Media and Public Relations

shaping narratives, managing communication, and fostering relationships between organizations and the public.

Reputation Management

 Strategies and actions to shape, maintain, or enhance one’s public perception.

Business Development

Strategies and activities aimed at expanding a company’s market presence and profitability.

Service Experience

December 2013 – February 2017

Dhaka Tribune

Full-Time Feature Writer

At my first official job, the fastest growing English Daily allowed me to hone crucial content writing and editing skills. With time and age, I was given the duty to source, edit and publish content for 4 daily tabloid pages.

December 2013 – February 2017
September 2016 – November 2016

The Daily Star

Undergraduate Intern

The leading English Daily Newspaper demanded project proposals and pitches to be created for potential marketing partnerships with numerous multinational clients.

September 2016 – November 2016
January 2016 – December 2016

This Is Dhaka (TID)

Head of Content

TID was a press relations and event management startup with the aim to highlight the beauty of Dhaka city through annual
publications. Inactive since June 2017.

January 2016 – December 2016
January 2016 – Current

SP Content

Founder and Interim Director

Seriously Powerful (SP) Content is a community of creative professionals providing companies with writing, design, website and marketing services. They hold over 9 years of specialized experience in the Bangladesh content industry.

January 2016 – Current
August 2018 – February 2022

Friendship NGO

Senior Officer: Marketing and Coordination

Solely accountable for creating, managing, and reporting of all communication materials of a brand named “Friendship Colours of the Chars,” which is a social enterprise of Friendship NGO; benefitting marginalized, riverine (char) women. Started in September 2019, it is the only commercial unit of the NGO aimed to create stronger financial sustenance through retail sales.

August 2018 – February 2022
February 2022 – September 2022

Daraz Bangladesh

Manager: Affiliate Programs

Leading the Affiliate Marketing Department, with the intention to set up the industry in Bangladesh. It is the act of sending traffic to a shopping website, and getting paid for every sale people make. It is a $12 Billion industry worldwide, the cutting edge of the marketing industry.

February 2022 – September 2022

Project Experience

Swisscontact Bangladesh

Communications Consultant

Task delivered: Create the closing and annual reports for the Uttoron Project, developed hand-in-hand with Chevron Bangladesh.

Friendship NGO

Communications Consultant

Task delivered: Create the brand story and strategies for the upcoming year through their flagship fashion brand event “A Night Of Tradition” along with guiding all content needs.

Shakti Foundation

Annual Report Editor

Task delivered: Planning, coordinating and successfully delivering page-by- page content of approximately 10,000 words for their first Annual Report.

Water.org

Editing Consult

Task delivered: Editing the content of an event brochure on an emergency basis. 5,500 words in total were crisply repaired and delivered.

BRAC

Field Content Reporter

Task delivered: Sourcing, writing and delivering 10 field interview stories, consisting of 900 words each; for BRAC’s 2019 Annual Report on Gender Equality.

Water.org

Editing Consult

Task delivered: Editing the content of an event brochure on an emergency basis. 5,500 words in total were crisply repaired and delivered.

City Alo

Blog Consultant

Task delivered: Planning the style guide, content style and topics for the special women banking branch of City Bank Bangladesh. For progress, kindly visit www.cityalo.com/blogs

Ashrai NGO

Online Communications Consultant

Task delivered: The longstanding NGO of Bangladesh required written content on multiple fields of activity in an organized manner. All successfully applied for their website at www.ashrai.org.bd

ActionAid Bangladesh

Content Consultant

Task delivered: Full publication editing and English translation of a booklet titled “Krishite Nari” (Women in Farming) was needed. It covered 30 Bengali interviews of 1000 words each.

The British Council

Policy Dialogue Rapporteur

Task delivered: A team was created to instantly type down the speeches of local and international panel speakers at the event “Policy Dialogue on Social Enterprise: Impact and Opportunities”

Esteemed Clients

Awards

October 2022

Gaylord College, University of Oklahoma, US State Embassy. Professional Fellow, Travelling Scholar

April 2018

YGAP Bangladesh, Social Enterprise Accelerator Programme. Graduate and Alumni

August 2017

Academy of Asian Business (AAB).World Asian Case Competition. Honorable Mention

February 2017

Entrepreneurs Organization (EO). Global Student Entrepreneurship Award Bangladesh.  Runner-up

Notes

Voltbar’s Strange Packaging

A very popular vaping brand in Dhaka, Voltbar’s ‘juice box with a straw’ shape has always been questioned. Why such …

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Muscle Memory

Our fingers have memories of their own. Ask any person in their 30s how magical it was to type on …

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The Beggar’s Message

The Beggar’s Message

A recent article from the New Age reports the average person is approached by about 15 to 25 beggars every …

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The creative mind behind SPC

We often hear the success stories of entrepreneurs like Gary Vaynerchuk, Durreen Shahnaz, and many others who chased their dreams by breaking the barriers. Today, I would like to share the story of a Bangladeshi Entrepreneur who has created a fantastic platform for people to chase their dreams.

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Bangladesh’s Narrative Paradigm, an exploratory conference held

A round table conference focused on the evolving narrative of Bangladesh’s development sector was hosted by communications company Seriously Powerful Content (SPC) at the Daily Star Center.

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Company Profiles

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Dhaka Tribune Articles

Writeups I did in my Dhaka tribune days.

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Express Yourself

The extreme heat of the summer gave no pause to the managers of the global fashion industry, despite climate change popping up on headlines worldwide. Once the heat subsided, shelves full of summer vibes were replaced by autumn collections.

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Off The (Payment) Rails: How Unified Payment Systems Are Helping Improve The Global Economy

As countries continue to battle global supply chain disruptions and the destabilization of energy markets in the wake of the Covid-19 pandemic and the Ukraine-Russia war, central banks and fiscal authorities have taken extraordinary measures to quell the fallout amid a challenging global economic outlook.

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